Operational Friction
When work is happening, but not flowing as it should
friction becomes visible before it's formally recognised
Where this shows up
Different ways of working across teams or sites
Delays that require constant follow-up
Performance that looks stable until pressure increases
Improvements that don't scale consistently
From signal to conversation
Greenlight identifies patterns organisations are already experiencing
but have not yet clearly defined
This creates a natural entry point into the business
before a role, brief or project is formally created
This is where conversations start
See how this works across contexts
Explore how operational signals become commercial conversations in different sectors
Explore case studies